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Marketing – Product Manager

Job Type: Full-Time

Vista Dental Products, a global manufacturer of branded professional dental products, has an exciting opportunity for an energetic and team-oriented individual to fill the role of the Marketing Product Manager.

POSITION SCOPE AND PURPOSE: In a rapidly growing dynamic business unit, this individual will be responsible for multi-million dollar medical device product line. In this role, the Product Manager operates more like a ‘Business Unit’ manager and therefore his/hers, responsibilities transcend those responsibilities generally offered by larger more structured corporations.

DUTIES AND RESPONSIBILITIES:
Comprehensive responsibility for all aspects of product line management including;
  • Pricing strategies
  • Product representation through packaging
  • Product Launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan. (working closely with Engineering, R&D, and Operations)
  • Average selling price and line profitability
  • Vertical and horizontal line expansion
  • Forecasting modeling
  • Competitive environment
  • Marketing collateral support
  • Trade Show support and travel
EDUCATION AND EXPERIENCE:
  • BS/BA degree in Marketing or equivalent experience required
  • 3 - 5 years’ experience in related industry/medical/dental equipment preferred
  • Marketing of new Products and existing products.
  • Medical or Dental marketing experience is a plus
  • Previous sales experience is a plus
  • Previous experience working with Engineers is a plus
  • Previous experience marketing a product line is recommended
BENEFITS:
  • Competitive Salary based on experience
  • Company matching IRA
  • Medical/Dental insurance plans
  • Vacation and Holiday program
CONTACTS:
Internal:
  • Extensive personal and telephone contact with other departments to coordinate products; with inside sales personnel to exchange competitive information and strategic direction; and with upper management to communicate product decisions.
External:
  • Extensive personal and telephone contact with vendors regarding industry trends, project coordination, and product promotion.
  • Contact with customers to evaluate new product functionality, determine product changes to meet customer needs, present future product direction and plans and direct sales at trade shows.
  • Contact with industry experts, strategic industry players and industry trade organizations for industry knowledge.
WORK ENVIROMENT:
  • Standard office environment
  • 15% - 25% travel
WI - Racine 7/13/18
     
     
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